Production Stages
In the world of advertising, jingles can be produced in two different ways. Preparing a jingle for a finished and ready television advertisement is the most preferred method due to its high success rate. The other method involves preparing a jingle based on a brief provided via a storyboard. In this method, the advertisement film is shot based on the prepared jingle. For radio advertisements, advertising texts are prepared after receiving a brief. If these advertising texts are approved, the jingle preparation begins.
Jingle Suitable for the Target Audience
The first stage of jingle production involves obtaining detailed information about the product in question. Then, the target audience is determined, and a music style suitable for the target audience is chosen. The lyrics are mostly determined by the advertising company. In some cases, the advertising company may provide keywords. Generally, a melody is created that suits the desired image. Afterwards, a composition is prepared to create the intended effect. Once the striking lyrics are integrated with the prepared melody, it is presented for approval. If there are points that need correction or change, corrections are made, and the work is finalized.
